Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08631
VM0008631Silvermember8631@example.test · +601110008631 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,014
Current loyalty balance
Lifetime Spend
RM 2,518
Across 40 visits
Total Visits
40
Since 2024-08-11
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,014 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 13
Outlet purchase
2026-07-02 · Member activity · RM 39.75
App session
2026-06-20 · OPLUMO Outlet 13
Points credited
2026-06-08 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 13
Outlet purchase
2026-05-15 · Member activity · RM 50.35
Points credited
2026-05-03 · OPLUMO Outlet 13
Outlet purchase
2026-04-21 · Member activity · RM 55.65