Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08615
VM0008615Goldmember8615@example.test · +601110008615 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,837
Current loyalty balance
Lifetime Spend
RM 3,547
Across 22 visits
Total Visits
22
Since 2025-06-17
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
101d
2026-06-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,837 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 14
Outlet purchase
2026-06-18 · Member activity · RM 99.75
App session
2026-06-06 · OPLUMO Outlet 14
Points credited
2026-05-25 · Member activity · RM 113.05
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 14
Outlet purchase
2026-05-01 · Member activity · RM 126.35
Points credited
2026-04-19 · OPLUMO Outlet 14
Outlet purchase
2026-04-07 · Member activity · RM 139.65