Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08555
VM0008555Silvermember8555@example.test · +601110008555 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,259
Current loyalty balance
Lifetime Spend
RM 1,574
Across 45 visits
Total Visits
45
Since 2024-02-14
Average Order Value
RM 41
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,259 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 30.75
App session
2026-03-23 · OPLUMO Outlet 5
Points credited
2026-03-11 · Member activity · RM 34.85
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 5
Outlet purchase
2026-02-15 · Member activity · RM 38.95
Points credited
2026-02-03 · OPLUMO Outlet 5
Outlet purchase
2026-01-22 · Member activity · RM 43.05