Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08543
VM0008543Goldmember8543@example.test · +601110008543 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,576
Current loyalty balance
Lifetime Spend
RM 3,221
Across 34 visits
Total Visits
34
Since 2024-09-13
Average Order Value
RM 81
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
162d
2026-04-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,576 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 10
Outlet purchase
2026-04-18 · Member activity · RM 60.75
App session
2026-04-06 · OPLUMO Outlet 10
Points credited
2026-03-25 · Member activity · RM 68.85
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 10
Outlet purchase
2026-03-01 · Member activity · RM 76.95
Points credited
2026-02-17 · OPLUMO Outlet 10
Outlet purchase
2026-02-05 · Member activity · RM 85.05