Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08471
VM0008471Goldmember8471@example.test · +601110008471 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,492
Current loyalty balance
Lifetime Spend
RM 4,365
Across 31 visits
Total Visits
31
Since 2025-01-02
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
105d
2026-06-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,492 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 6
Outlet purchase
2026-06-14 · Member activity · RM 90.75
App session
2026-06-02 · OPLUMO Outlet 6
Points credited
2026-05-21 · Member activity · RM 102.85
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 6
Outlet purchase
2026-04-27 · Member activity · RM 114.95
Points credited
2026-04-15 · OPLUMO Outlet 6
Outlet purchase
2026-04-03 · Member activity · RM 127.05