Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08415
VM0008415Membermember8415@example.test · +601110008415 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
271
Current loyalty balance
Lifetime Spend
RM 339
Across 13 visits
Total Visits
13
Since 2025-12-06
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
91d
2026-07-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
271 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 1
Outlet purchase
2026-06-28 · Member activity · RM 23.25
App session
2026-06-16 · OPLUMO Outlet 1
Points credited
2026-06-04 · Member activity · RM 26.35
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 1
Outlet purchase
2026-05-11 · Member activity · RM 29.45
Points credited
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 32.55