Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08319
VM0008319Silvermember8319@example.test · +601110008319 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,543
Current loyalty balance
Lifetime Spend
RM 1,930
Across 18 visits
Total Visits
18
Since 2025-09-28
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
70d
2026-07-31
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,543 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 7
Outlet purchase
2026-07-19 · Member activity · RM 105.00
App session
2026-07-07 · OPLUMO Outlet 7
Points credited
2026-06-25 · Member activity · RM 119.00
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 7
Outlet purchase
2026-06-01 · Member activity · RM 133.00
Points credited
2026-05-20 · OPLUMO Outlet 7
Outlet purchase
2026-05-08 · Member activity · RM 147.00