Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08283
VM0008283Membermember8283@example.test · +601110008283 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
210
Current loyalty balance
Lifetime Spend
RM 263
Across 3 visits
Total Visits
3
Since 2026-06-05
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
210 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 5
Outlet purchase
2026-06-29 · Member activity · RM 84.00
App session
2026-06-17 · OPLUMO Outlet 5
Points credited
2026-06-05 · Member activity · RM 95.20
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 106.40
Points credited
2026-04-30 · OPLUMO Outlet 5
Outlet purchase
2026-04-18 · Member activity · RM 117.60