Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08259
VM0008259Goldmember8259@example.test · +601110008259 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
3,170
Current loyalty balance
Lifetime Spend
RM 3,963
Across 42 visits
Total Visits
42
Since 2024-04-10
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
174d
2026-04-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,170 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 15
Outlet purchase
2026-04-06 · Member activity · RM 82.50
App session
2026-03-25 · OPLUMO Outlet 15
Points credited
2026-03-13 · Member activity · RM 93.50
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 15
Outlet purchase
2026-02-17 · Member activity · RM 104.50
Points credited
2026-02-05 · OPLUMO Outlet 15
Outlet purchase
2026-01-24 · Member activity · RM 115.50