Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08255
VM0008255Membermember8255@example.test · +601110008255 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
566
Current loyalty balance
Lifetime Spend
RM 708
Across 16 visits
Total Visits
16
Since 2025-09-30
Average Order Value
RM 43
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
566 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 11
Outlet purchase
2026-06-15 · Member activity · RM 32.25
App session
2026-06-03 · OPLUMO Outlet 11
Points credited
2026-05-22 · Member activity · RM 36.55
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 11
Outlet purchase
2026-04-28 · Member activity · RM 40.85
Points credited
2026-04-16 · OPLUMO Outlet 11
Outlet purchase
2026-04-04 · Member activity · RM 45.15