Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08195
VM0008195Goldmember8195@example.test · +601110008195 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
4,697
Current loyalty balance
Lifetime Spend
RM 5,872
Across 38 visits
Total Visits
38
Since 2024-10-28
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,697 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 2
Outlet purchase
2026-08-13 · Member activity · RM 115.50
App session
2026-08-01 · OPLUMO Outlet 2
Points credited
2026-07-20 · Member activity · RM 130.90
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 2
Outlet purchase
2026-06-26 · Member activity · RM 146.30
Points credited
2026-06-14 · OPLUMO Outlet 2
Outlet purchase
2026-06-02 · Member activity · RM 161.70