Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08187
VM0008187Goldmember8187@example.test · +601110008187 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
3,100
Current loyalty balance
Lifetime Spend
RM 3,876
Across 34 visits
Total Visits
34
Since 2024-12-14
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,100 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 11
Outlet purchase
2026-07-19 · Member activity · RM 108.00
App session
2026-07-07 · OPLUMO Outlet 11
Points credited
2026-06-25 · Member activity · RM 122.40
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 11
Outlet purchase
2026-06-01 · Member activity · RM 136.80
Points credited
2026-05-20 · OPLUMO Outlet 11
Outlet purchase
2026-05-08 · Member activity · RM 151.20