Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08175
VM0008175Silvermember8175@example.test · +601110008175 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,148
Current loyalty balance
Lifetime Spend
RM 1,436
Across 33 visits
Total Visits
33
Since 2025-01-05
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
66d
2026-08-04
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,148 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 16
Outlet purchase
2026-07-23 · Member activity · RM 38.25
App session
2026-07-11 · OPLUMO Outlet 16
Points credited
2026-06-29 · Member activity · RM 43.35
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 16
Outlet purchase
2026-06-05 · Member activity · RM 48.45
Points credited
2026-05-24 · OPLUMO Outlet 16
Outlet purchase
2026-05-12 · Member activity · RM 53.55