Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08031
VM0008031Silvermember8031@example.test · +601110008031 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,256
Current loyalty balance
Lifetime Spend
RM 2,821
Across 14 visits
Total Visits
14
Since 2025-08-28
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,256 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 8
Outlet purchase
2026-04-07 · Member activity · RM 123.75
App session
2026-03-26 · OPLUMO Outlet 8
Points credited
2026-03-14 · Member activity · RM 140.25
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 8
Outlet purchase
2026-02-18 · Member activity · RM 156.75
Points credited
2026-02-06 · OPLUMO Outlet 8
Outlet purchase
2026-01-25 · Member activity · RM 173.25