Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08007
VM0008007Membermember8007@example.test · +601110008007 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
591
Current loyalty balance
Lifetime Spend
RM 739
Across 6 visits
Total Visits
6
Since 2026-01-31
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
161d
2026-05-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
591 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 1
Outlet purchase
2026-04-19 · Member activity · RM 86.25
App session
2026-04-07 · OPLUMO Outlet 1
Points credited
2026-03-26 · Member activity · RM 97.75
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 1
Outlet purchase
2026-03-02 · Member activity · RM 109.25
Points credited
2026-02-18 · OPLUMO Outlet 1
Outlet purchase
2026-02-06 · Member activity · RM 120.75