Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07991
VM0007991Membermember7991@example.test · +601110007991 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
526
Current loyalty balance
Lifetime Spend
RM 658
Across 11 visits
Total Visits
11
Since 2025-10-29
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
526 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 2
Outlet purchase
2026-04-15 · Member activity · RM 54.00
App session
2026-04-03 · OPLUMO Outlet 2
Points credited
2026-03-22 · Member activity · RM 61.20
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 2
Outlet purchase
2026-02-26 · Member activity · RM 68.40
Points credited
2026-02-14 · OPLUMO Outlet 2
Outlet purchase
2026-02-02 · Member activity · RM 75.60