Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07923
VM0007923Goldmember7923@example.test · +601110007923 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
3,459
Current loyalty balance
Lifetime Spend
RM 4,325
Across 24 visits
Total Visits
24
Since 2025-03-10
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
164d
2026-04-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,459 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 2
Outlet purchase
2026-04-16 · Member activity · RM 134.25
App session
2026-04-04 · OPLUMO Outlet 2
Points credited
2026-03-23 · Member activity · RM 152.15
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 2
Outlet purchase
2026-02-27 · Member activity · RM 170.05
Points credited
2026-02-15 · OPLUMO Outlet 2
Outlet purchase
2026-02-03 · Member activity · RM 187.95