Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07875
VM0007875Membermember7875@example.test · +601110007875 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
241
Current loyalty balance
Lifetime Spend
RM 302
Across 7 visits
Total Visits
7
Since 2026-01-17
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
241 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 5
Outlet purchase
2026-04-23 · Member activity · RM 34.50
App session
2026-04-11 · OPLUMO Outlet 5
Points credited
2026-03-30 · Member activity · RM 39.10
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 5
Outlet purchase
2026-03-06 · Member activity · RM 43.70
Points credited
2026-02-22 · OPLUMO Outlet 5
Outlet purchase
2026-02-10 · Member activity · RM 48.30