Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07851
VM0007851Goldmember7851@example.test · +601110007851 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
2,474
Current loyalty balance
Lifetime Spend
RM 3,093
Across 26 visits
Total Visits
26
Since 2025-05-28
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,474 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 15
Outlet purchase
2026-08-09 · Member activity · RM 106.50
App session
2026-07-28 · OPLUMO Outlet 15
Points credited
2026-07-16 · Member activity · RM 120.70
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 15
Outlet purchase
2026-06-22 · Member activity · RM 134.90
Points credited
2026-06-10 · OPLUMO Outlet 15
Outlet purchase
2026-05-29 · Member activity · RM 149.10