Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 07850
VM0007850Platinummember7850@example.test · +601110007850 · Preferred outlet: OPLUMO Outlet 14
LunchNew Joiner
Consent Status
Opted In
Points Balance
6,157
Current loyalty balance
Lifetime Spend
RM 7,696
Across 44 visits
Total Visits
44
Since 2024-04-08
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
140d
2026-05-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,157 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 14
Outlet purchase
2026-05-10 · Member activity · RM 112.50
App session
2026-04-28 · OPLUMO Outlet 14
Points credited
2026-04-16 · Member activity · RM 127.50
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 14
Outlet purchase
2026-03-23 · Member activity · RM 142.50
Points credited
2026-03-11 · OPLUMO Outlet 14
Outlet purchase
2026-02-27 · Member activity · RM 157.50