Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07835
VM0007835Goldmember7835@example.test · +601110007835 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
2,459
Current loyalty balance
Lifetime Spend
RM 3,075
Across 24 visits
Total Visits
24
Since 2025-04-09
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
134d
2026-05-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,459 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 16
Outlet purchase
2026-05-16 · Member activity · RM 104.25
App session
2026-05-04 · OPLUMO Outlet 16
Points credited
2026-04-22 · Member activity · RM 118.15
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 16
Outlet purchase
2026-03-29 · Member activity · RM 132.05
Points credited
2026-03-17 · OPLUMO Outlet 16
Outlet purchase
2026-03-05 · Member activity · RM 145.95