Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07827
VM0007827Silvermember7827@example.test · +601110007827 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted Out
Points Balance
1,234
Current loyalty balance
Lifetime Spend
RM 1,543
Across 21 visits
Total Visits
21
Since 2025-06-30
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
106d
2026-06-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,234 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 8
Outlet purchase
2026-06-13 · Member activity · RM 65.25
App session
2026-06-01 · OPLUMO Outlet 8
Points credited
2026-05-20 · Member activity · RM 73.95
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 8
Outlet purchase
2026-04-26 · Member activity · RM 82.65
Points credited
2026-04-14 · OPLUMO Outlet 8
Outlet purchase
2026-04-02 · Member activity · RM 91.35