Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07779
VM0007779Goldmember7779@example.test · +601110007779 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
3,702
Current loyalty balance
Lifetime Spend
RM 4,628
Across 43 visits
Total Visits
43
Since 2024-04-27
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
139d
2026-05-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,702 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 11
Outlet purchase
2026-05-11 · Member activity · RM 84.75
App session
2026-04-29 · OPLUMO Outlet 11
Points credited
2026-04-17 · Member activity · RM 96.05
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 11
Outlet purchase
2026-03-24 · Member activity · RM 107.35
Points credited
2026-03-12 · OPLUMO Outlet 11
Outlet purchase
2026-02-28 · Member activity · RM 118.65