Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07775
VM0007775Silvermember7775@example.test · +601110007775 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,241
Current loyalty balance
Lifetime Spend
RM 1,552
Across 11 visits
Total Visits
11
Since 2026-01-30
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
72d
2026-07-29
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,241 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 7
Outlet purchase
2026-07-17 · Member activity · RM 102.75
App session
2026-07-05 · OPLUMO Outlet 7
Points credited
2026-06-23 · Member activity · RM 116.45
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 7
Outlet purchase
2026-05-30 · Member activity · RM 130.15
Points credited
2026-05-18 · OPLUMO Outlet 7
Outlet purchase
2026-05-06 · Member activity · RM 143.85