Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07755
VM0007755Membermember7755@example.test · +601110007755 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
498
Current loyalty balance
Lifetime Spend
RM 623
Across 15 visits
Total Visits
15
Since 2025-08-21
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
498 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 4
Outlet purchase
2026-04-18 · Member activity · RM 37.50
App session
2026-04-06 · OPLUMO Outlet 4
Points credited
2026-03-25 · Member activity · RM 42.50
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 4
Outlet purchase
2026-03-01 · Member activity · RM 47.50
Points credited
2026-02-17 · OPLUMO Outlet 4
Outlet purchase
2026-02-05 · Member activity · RM 52.50