Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07715
VM0007715Goldmember7715@example.test · +601110007715 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
3,951
Current loyalty balance
Lifetime Spend
RM 4,939
Across 40 visits
Total Visits
40
Since 2024-07-28
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
101d
2026-06-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,951 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 15
Outlet purchase
2026-06-18 · Member activity · RM 87.00
App session
2026-06-06 · OPLUMO Outlet 15
Points credited
2026-05-25 · Member activity · RM 98.60
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 15
Outlet purchase
2026-05-01 · Member activity · RM 110.20
Points credited
2026-04-19 · OPLUMO Outlet 15
Outlet purchase
2026-04-07 · Member activity · RM 121.80