Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07703
VM0007703Silvermember7703@example.test · +601110007703 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,436
Current loyalty balance
Lifetime Spend
RM 1,796
Across 37 visits
Total Visits
37
Since 2024-07-16
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,436 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 3
Outlet purchase
2026-04-13 · Member activity · RM 39.75
App session
2026-04-01 · OPLUMO Outlet 3
Points credited
2026-03-20 · Member activity · RM 45.05
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 3
Outlet purchase
2026-02-24 · Member activity · RM 50.35
Points credited
2026-02-12 · OPLUMO Outlet 3
Outlet purchase
2026-01-31 · Member activity · RM 55.65