Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 07701
VM0007701Goldmember7701@example.test · +601110007701 · Preferred outlet: OPLUMO Outlet 1
New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,445
Current loyalty balance
Lifetime Spend
RM 3,057
Across 33 visits
Total Visits
33
Since 2025-01-01
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,445 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 1
Outlet purchase
2026-07-19 · Member activity · RM 72.00
App session
2026-07-07 · OPLUMO Outlet 1
Points credited
2026-06-25 · Member activity · RM 81.60
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 1
Outlet purchase
2026-06-01 · Member activity · RM 91.20
Points credited
2026-05-20 · OPLUMO Outlet 1
Outlet purchase
2026-05-08 · Member activity · RM 100.80