Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07695
VM0007695Goldmember7695@example.test · +601110007695 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,667
Current loyalty balance
Lifetime Spend
RM 3,334
Across 20 visits
Total Visits
20
Since 2025-08-05
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,667 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 12
Outlet purchase
2026-07-01 · Member activity · RM 108.00
App session
2026-06-19 · OPLUMO Outlet 12
Points credited
2026-06-07 · Member activity · RM 122.40
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 12
Outlet purchase
2026-05-14 · Member activity · RM 136.80
Points credited
2026-05-02 · OPLUMO Outlet 12
Outlet purchase
2026-04-20 · Member activity · RM 151.20