Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07683
VM0007683Platinummember7683@example.test · +601110007683 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
4,800
Current loyalty balance
Lifetime Spend
RM 6,001
Across 42 visits
Total Visits
42
Since 2024-08-06
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
4,800 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 17
Outlet purchase
2026-08-02 · Member activity · RM 123.75
App session
2026-07-21 · OPLUMO Outlet 17
Points credited
2026-07-09 · Member activity · RM 140.25
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 17
Outlet purchase
2026-06-15 · Member activity · RM 156.75
Points credited
2026-06-03 · OPLUMO Outlet 17
Outlet purchase
2026-05-22 · Member activity · RM 173.25