Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07647
VM0007647Goldmember7647@example.test · +601110007647 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,023
Current loyalty balance
Lifetime Spend
RM 5,030
Across 33 visits
Total Visits
33
Since 2024-10-08
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
155d
2026-05-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,023 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 15
Outlet purchase
2026-04-25 · Member activity · RM 102.75
App session
2026-04-13 · OPLUMO Outlet 15
Points credited
2026-04-01 · Member activity · RM 116.45
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 15
Outlet purchase
2026-03-08 · Member activity · RM 130.15
Points credited
2026-02-24 · OPLUMO Outlet 15
Outlet purchase
2026-02-12 · Member activity · RM 143.85