Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07575
VM0007575Silvermember7575@example.test · +601110007575 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,341
Current loyalty balance
Lifetime Spend
RM 2,927
Across 16 visits
Total Visits
16
Since 2025-07-22
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,341 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 11
Outlet purchase
2026-04-06 · Member activity · RM 112.50
App session
2026-03-25 · OPLUMO Outlet 11
Points credited
2026-03-13 · Member activity · RM 127.50
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 11
Outlet purchase
2026-02-17 · Member activity · RM 142.50
Points credited
2026-02-05 · OPLUMO Outlet 11
Outlet purchase
2026-01-24 · Member activity · RM 157.50