Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07547
VM0007547Goldmember7547@example.test · +601110007547 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
3,092
Current loyalty balance
Lifetime Spend
RM 3,865
Across 24 visits
Total Visits
24
Since 2025-05-26
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,092 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 17
Outlet purchase
2026-07-02 · Member activity · RM 97.50
App session
2026-06-20 · OPLUMO Outlet 17
Points credited
2026-06-08 · Member activity · RM 110.50
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 17
Outlet purchase
2026-05-15 · Member activity · RM 123.50
Points credited
2026-05-03 · OPLUMO Outlet 17
Outlet purchase
2026-04-21 · Member activity · RM 136.50