Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07535
VM0007535Membermember7535@example.test · +601110007535 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
349
Current loyalty balance
Lifetime Spend
RM 436
Across 5 visits
Total Visits
5
Since 2026-07-01
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
28d
2026-09-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
349 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-11 · OPLUMO Outlet 5
Outlet purchase
2026-08-30 · Member activity · RM 58.50
App session
2026-08-18 · OPLUMO Outlet 5
Points credited
2026-08-06 · Member activity · RM 66.30
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 5
Outlet purchase
2026-07-13 · Member activity · RM 74.10
Points credited
2026-07-01 · OPLUMO Outlet 5
Outlet purchase
2026-06-19 · Member activity · RM 81.90