Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07511
VM0007511Silvermember7511@example.test · +601110007511 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,255
Current loyalty balance
Lifetime Spend
RM 1,569
Across 17 visits
Total Visits
17
Since 2025-09-05
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
111d
2026-06-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,255 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 15
Outlet purchase
2026-06-08 · Member activity · RM 82.50
App session
2026-05-27 · OPLUMO Outlet 15
Points credited
2026-05-15 · Member activity · RM 93.50
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 15
Outlet purchase
2026-04-21 · Member activity · RM 104.50
Points credited
2026-04-09 · OPLUMO Outlet 15
Outlet purchase
2026-03-28 · Member activity · RM 115.50