Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07487
VM0007487Silvermember7487@example.test · +601110007487 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,233
Current loyalty balance
Lifetime Spend
RM 1,541
Across 30 visits
Total Visits
30
Since 2025-02-26
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
68d
2026-08-02
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,233 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 8
Outlet purchase
2026-07-21 · Member activity · RM 38.25
App session
2026-07-09 · OPLUMO Outlet 8
Points credited
2026-06-27 · Member activity · RM 43.35
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 8
Outlet purchase
2026-06-03 · Member activity · RM 48.45
Points credited
2026-05-22 · OPLUMO Outlet 8
Outlet purchase
2026-05-10 · Member activity · RM 53.55