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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 07461

VM0007461Silver

member7461@example.test · +601110007461 · Preferred outlet: OPLUMO Outlet 16

New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,056
Current loyalty balance
Lifetime Spend
RM 2,570
Across 40 visits
Total Visits
40
Since 2024-09-07
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
2,056 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 16
Outlet purchase
2026-07-29 · Member activity · RM 51.75
App session
2026-07-17 · OPLUMO Outlet 16
Points credited
2026-07-05 · Member activity · RM 58.65
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 16
Outlet purchase
2026-06-11 · Member activity · RM 65.55
Points credited
2026-05-30 · OPLUMO Outlet 16
Outlet purchase
2026-05-18 · Member activity · RM 72.45