Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07451
VM0007451Silvermember7451@example.test · +601110007451 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,967
Current loyalty balance
Lifetime Spend
RM 2,460
Across 12 visits
Total Visits
12
Since 2025-12-25
Average Order Value
RM 180
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,967 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 6
Outlet purchase
2026-06-29 · Member activity · RM 135.00
App session
2026-06-17 · OPLUMO Outlet 6
Points credited
2026-06-05 · Member activity · RM 153.00
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 6
Outlet purchase
2026-05-12 · Member activity · RM 171.00
Points credited
2026-04-30 · OPLUMO Outlet 6
Outlet purchase
2026-04-18 · Member activity · RM 189.00