Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07431
VM0007431Silvermember7431@example.test · +601110007431 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,776
Current loyalty balance
Lifetime Spend
RM 2,221
Across 26 visits
Total Visits
26
Since 2025-05-16
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
61d
2026-08-09
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,776 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 3
Outlet purchase
2026-07-28 · Member activity · RM 63.75
App session
2026-07-16 · OPLUMO Outlet 3
Points credited
2026-07-04 · Member activity · RM 72.25
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 3
Outlet purchase
2026-06-10 · Member activity · RM 80.75
Points credited
2026-05-29 · OPLUMO Outlet 3
Outlet purchase
2026-05-17 · Member activity · RM 89.25