Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 07413
VM0007413Membermember7413@example.test · +601110007413 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
665
Current loyalty balance
Lifetime Spend
RM 832
Across 17 visits
Total Visits
17
Since 2025-10-23
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
63d
2026-08-07
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
665 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 2
Outlet purchase
2026-07-26 · Member activity · RM 48.00
App session
2026-07-14 · OPLUMO Outlet 2
Points credited
2026-07-02 · Member activity · RM 54.40
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 2
Outlet purchase
2026-06-08 · Member activity · RM 60.80
Points credited
2026-05-27 · OPLUMO Outlet 2
Outlet purchase
2026-05-15 · Member activity · RM 67.20