Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07395
VM0007395Membermember7395@example.test · +601110007395 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
948
Current loyalty balance
Lifetime Spend
RM 1,185
Across 15 visits
Total Visits
15
Since 2025-12-04
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
57d
2026-08-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
948 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 1
Outlet purchase
2026-08-01 · Member activity · RM 69.75
App session
2026-07-20 · OPLUMO Outlet 1
Points credited
2026-07-08 · Member activity · RM 79.05
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 1
Outlet purchase
2026-06-14 · Member activity · RM 88.35
Points credited
2026-06-02 · OPLUMO Outlet 1
Outlet purchase
2026-05-21 · Member activity · RM 97.65