Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07347
VM0007347Goldmember7347@example.test · +601110007347 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,430
Current loyalty balance
Lifetime Spend
RM 3,038
Across 27 visits
Total Visits
27
Since 2025-01-03
Average Order Value
RM 106
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,430 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 4
Outlet purchase
2026-04-04 · Member activity · RM 79.50
App session
2026-03-23 · OPLUMO Outlet 4
Points credited
2026-03-11 · Member activity · RM 90.10
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 4
Outlet purchase
2026-02-15 · Member activity · RM 100.70
Points credited
2026-02-03 · OPLUMO Outlet 4
Outlet purchase
2026-01-22 · Member activity · RM 111.30