Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07335
VM0007335Goldmember7335@example.test · +601110007335 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,030
Current loyalty balance
Lifetime Spend
RM 3,789
Across 20 visits
Total Visits
20
Since 2025-07-02
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
122d
2026-06-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,030 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 9
Outlet purchase
2026-05-28 · Member activity · RM 130.50
App session
2026-05-16 · OPLUMO Outlet 9
Points credited
2026-05-04 · Member activity · RM 147.90
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 9
Outlet purchase
2026-04-10 · Member activity · RM 165.30
Points credited
2026-03-29 · OPLUMO Outlet 9
Outlet purchase
2026-03-17 · Member activity · RM 182.70