Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07331
VM0007331Silvermember7331@example.test · +601110007331 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,210
Current loyalty balance
Lifetime Spend
RM 2,764
Across 40 visits
Total Visits
40
Since 2024-07-21
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
108d
2026-06-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,210 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 5
Outlet purchase
2026-06-11 · Member activity · RM 48.75
App session
2026-05-30 · OPLUMO Outlet 5
Points credited
2026-05-18 · Member activity · RM 55.25
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 5
Outlet purchase
2026-04-24 · Member activity · RM 61.75
Points credited
2026-04-12 · OPLUMO Outlet 5
Outlet purchase
2026-03-31 · Member activity · RM 68.25