Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07311
VM0007311Platinummember7311@example.test · +601110007311 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,347
Current loyalty balance
Lifetime Spend
RM 6,684
Across 31 visits
Total Visits
31
Since 2024-11-11
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
157d
2026-05-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,347 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 2
Outlet purchase
2026-04-23 · Member activity · RM 134.25
App session
2026-04-11 · OPLUMO Outlet 2
Points credited
2026-03-30 · Member activity · RM 152.15
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 2
Outlet purchase
2026-03-06 · Member activity · RM 170.05
Points credited
2026-02-22 · OPLUMO Outlet 2
Outlet purchase
2026-02-10 · Member activity · RM 187.95