Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 07310
VM0007310Silvermember7310@example.test · +601110007310 · Preferred outlet: OPLUMO Outlet 1
App UserFamily
Consent Status
Opted In
Points Balance
1,419
Current loyalty balance
Lifetime Spend
RM 1,774
Across 36 visits
Total Visits
36
Since 2024-10-30
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,419 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 1
Outlet purchase
2026-07-10 · Member activity · RM 43.50
App session
2026-06-28 · OPLUMO Outlet 1
Points credited
2026-06-16 · Member activity · RM 49.30
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 1
Outlet purchase
2026-05-23 · Member activity · RM 55.10
Points credited
2026-05-11 · OPLUMO Outlet 1
Outlet purchase
2026-04-29 · Member activity · RM 60.90