Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07287
VM0007287Silvermember7287@example.test · +601110007287 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,259
Current loyalty balance
Lifetime Spend
RM 2,825
Across 44 visits
Total Visits
44
Since 2024-03-12
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,259 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 12
Outlet purchase
2026-04-13 · Member activity · RM 46.50
App session
2026-04-01 · OPLUMO Outlet 12
Points credited
2026-03-20 · Member activity · RM 52.70
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 12
Outlet purchase
2026-02-24 · Member activity · RM 58.90
Points credited
2026-02-12 · OPLUMO Outlet 12
Outlet purchase
2026-01-31 · Member activity · RM 65.10