Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07275
VM0007275Membermember7275@example.test · +601110007275 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
445
Current loyalty balance
Lifetime Spend
RM 557
Across 11 visits
Total Visits
11
Since 2026-02-10
Average Order Value
RM 42
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
445 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 17
Outlet purchase
2026-07-28 · Member activity · RM 31.50
App session
2026-07-16 · OPLUMO Outlet 17
Points credited
2026-07-04 · Member activity · RM 35.70
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 17
Outlet purchase
2026-06-10 · Member activity · RM 39.90
Points credited
2026-05-29 · OPLUMO Outlet 17
Outlet purchase
2026-05-17 · Member activity · RM 44.10