Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07251
VM0007251Membermember7251@example.test · +601110007251 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
862
Current loyalty balance
Lifetime Spend
RM 1,079
Across 26 visits
Total Visits
26
Since 2025-03-06
Average Order Value
RM 38
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
862 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 10
Outlet purchase
2026-05-18 · Member activity · RM 28.50
App session
2026-05-06 · OPLUMO Outlet 10
Points credited
2026-04-24 · Member activity · RM 32.30
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 10
Outlet purchase
2026-03-31 · Member activity · RM 36.10
Points credited
2026-03-19 · OPLUMO Outlet 10
Outlet purchase
2026-03-07 · Member activity · RM 39.90