Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07247
VM0007247Silvermember7247@example.test · +601110007247 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,030
Current loyalty balance
Lifetime Spend
RM 1,288
Across 11 visits
Total Visits
11
Since 2025-10-20
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,030 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 6
Outlet purchase
2026-04-06 · Member activity · RM 70.50
App session
2026-03-25 · OPLUMO Outlet 6
Points credited
2026-03-13 · Member activity · RM 79.90
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 6
Outlet purchase
2026-02-17 · Member activity · RM 89.30
Points credited
2026-02-05 · OPLUMO Outlet 6
Outlet purchase
2026-01-24 · Member activity · RM 98.70